Bee Pee Jay Finance LRD (“Company”), a Non-Banking Finance Company (“NBFC”) registered with Reserve Bank of India (“RBI”) is presently in the business of providing different types of loans which includes personal loans to its various customers.

Such credit facilities are extended to different types of customers, which include Individuals as of now, however, may include Partnership Firms, and other Legal entities in the future. The Company has framed and adopted this Fair Practise Code (“Code” or “FPC”), which sets out the principles for fair practice standards when dealing with customers.

As per the RBI directives, the Company has adopted and implemented this Code. The FPC has been duly approved by Board of Directors of the Company. This FPC applies to the all categories of products and services offered by the Company, physically or through any digital lending platform (currently offered or which may be introduced at a future date).

The Code is applicable under a normal operating environment except in the event of any force majeure. The Company has developed the FPC for its lending operations based on the RBI guidelines, which intends to provide assurance to all the borrowers of the Company’s commitment to fair dealing and transparency in its businesses transactions.


A) To promote good and fair practices by setting minimum standards in dealing with customers;

B) To increase transparency so that the customer can have a better understanding of what they scan reasonably expect of the services;

C) To promote a fair and cordial relationship between customer and Company.


The Company’s key commitments to customers are as follows:

  1. Act fairly and reasonably in all their dealings with customers by:
  • Meeting the commitments and standards in this Code, for the products and services the Company offers and, in the procedures, and practices its staff / employees follows;
  • Making sure that Company’s products and services meet relevant laws and regulations in force in India;
  • Company’s dealings with customers will rest on ethical principles of integrity and transparency.
  1. Help customers understand how Company’s product work by explaining their financial implications;
  2. Deal quickly and sympathetically with things that go wrong by:
  • Correcting mistakes quickly;
  • Handling customer’s grievances quickly; and
  • Telling customers’ how to take their complaint forward if they are still not satisfied with the resolution.
  • Publicize this Code by displaying it on Company’s website and have copies available for customer on request.


The Company shall help customer to choose products and services, which meet their needs and give them clear information explaining the key features of the services and products of the Company they are interested in.

The Company shall inform customers about the documentary information the Company needs from them to established customers` true identity and address and, other documents to comply with legal and regulatory requirements vis-à-vis “Know Your Customer”.

The Company  is not limited to use any other channels for collection activity which are fully compliant with current legislation. It covers (but not limited) SMS, e-mail, post mail, social network messages, etc.

These channels could be used for the following activity:
a) Text payment notifications. Payment reminders can help borrower to reduce collection costs and encourage customers to pay his/her debts.
b) Inform borrowers of debt collection laws to help them understand the legal repercussions of overdue payments.
c) Follow up on payment confirmations. This improves your relationship and increase customer loyalty.
d) Schedule payment reminders.
e) Send SMS messages with account details. Full transparency and constant updates makes it easier to collect the entire debt.
f) Generate auto-responders for common inquiries. We can send automated texts, such as payment plans, debt amounts, interest rates, etc via text. Simply we do assign keywords to common questions and the customer receives respective automatic replies.
g) Monitor communication efficiency. Bulk messaging provides intuitive dashboards with metrics such as delivery time, delivery status, response rate, costs, etc. This help us to determine the effectiveness of our strategy.
h) Etc.


The Company shall ensure that:

  1. All communications to the borrower will be made in English or any vernacular language.
  2. The loan application forms of the Company include necessary information which affect the interest of the borrower, so that a meaningful comparison with the terms and conditions offered by other NBFCs or lenders can be made, and informed decision can be taken by the borrower.
  3. The loan application form will clearly indicate the documents required to be submitted with the application form.
  4. In case of digital lending products, the sanction letter will be accompanied by a standardised Key Fact Statement (KFS), providing information about the APR, recovery mechanism, details of grievance redressal and the various applicable charges and fees in respect of the proposed loan.
  5. The Company, before sanctioning the loan would assess the ability of the borrower to repay the loan.
  6. It issues acknowledgement over an email to the borrower for each application after the disbursement of the loan amount subject to receipt of the complete information as per standard application format. Additional information and support documents may occasionally be found necessary in course of processing a customer’s /borrower`s
  7. Applications complete in all respects would be processed within a reasonable time frame but within a period of 30 days from the date of receipt of duly completed Loan Application Forms together with the requisite documents complying with the prevailing rules and regulations by the borrower. In case the proposal is not approved by the Company, the borrower would be intimated accordingly.


The Company will:

  1. Convey in writing over an email to the borrower in the English or any vernacular language by means of sanction letter or otherwise, the amount of loan sanctioned along with the most important terms and conditions including annualized rate of interest, late payment charges and method of application (EMI schedule) thereof.
  2. Mention the penal charges for late repayment and any other charge or fee in the loan agreement, sanction letter or KFS. Any other charges or fees than those specified in the sanction letter or KFS shall not be levied and binding upon the borrower.
  3. Furnish a copy of the loan agreement preferably in a vernacular language or in English language as understood by the borrower along with a copy each of all enclosures quoted in the loan agreement to all the borrowers within 3 business days from the time of disbursement of loans on the account of the borrower / customer held by the customer with the Company.


  1. The borrower shall enter into a loan agreement containing all standard and specific terms and conditions with Company, execute the requisite documentsbefore seeking disbursement.
  2. The Company will give notice in writing or through electronic means to the borrower in a vernacular language or English language as understood by the borrower of any change (if any) in the terms and conditions including EMI schedule, interest rates, service charges, overdue charges etc, prior to applying them.
  3. Unless otherwise permitted or required under applicable regulations or statute, complete disbursal of the loan amount shall be made strictly to the borrower`s bank account without any pass through accounts or to such specified account, in case of any specific purpose of the loan proceeds.
  4. The Company shall also ensure that changes (if any) in interest rates and other charges are effected only prospectively. A suitable condition in this regard should be incorporated in the loan agreement.
  5. Decision to recall / accelerate payment or performance under the arrangement will be in consonance with the loan agreement.


  1. Whenever loans are given, Company would explain to the customer the repayment process by way of amount, tenure and periodicity of repayment mentioned in the EMI Schedule. However, if the customer does not adhere to repayment schedule, a defined process in accordance with the laws of India shall be followed for recovery of dues. The process will involve reminding the customer by sending notices over email or through calls or SMS or by making personal visits and / or repossession of security, if any.
  2. Company staff or any person or any third party authorized to represent the Company in collection of dues or/and security repossession shall identify himself / herself and display the authority letter issued by the Company and upon request, display his/her identity card issued by the Company or an authorized person under authority of the Company.
  3. Company shall provide the customers with all the information regarding overdue. The staff shall be adequately trained to deal with the customers in an appropriate manner. Any collection or recovery shall be deposited in the bank account of the Company, without ant pass-through accounts.
  4. During visits to customer’s place by the person authorized by Company for dues collection or/and security possession/repossession the following guidelines shall be followed:
    1. Customer would be contacted ordinarily at the place of his / her choice absence of any specified place at the place of his / her residence and if at his / her residence, at the place of business / occupation.
    2. Identity and authority to represent the Company shall be made known at the first instance.
    3. Customer’s privacy should be respected.
  5. Interaction with the customer shall be in a fair and respectful manner . The following policies are adopted and followed strictly:
    A. No discrimination on the basis of race, religion, gender etc.
    B. Borrowers should not be contacted at unreasonable hours or frequency
    C. Language and behavior used should be polite, respectful, and non-threatening. On no account should authorized persons resort to physical violence or verbal abuse.
    D. The borrower`s privacy should be respected.
  6. The Company or its authorised person will not use threatening or abusive language and will not threat of use of violence or other similar means to harm the borrower or borrower’s family/assets/reputation.
  7. The Company or its authorised person will not harass the relatives, friends or co-worker of the borrower.
  8. The Company representatives shall contact the customers at reasonable hours and frequency within hours that are allowed by the law and/or agreement with the borrower, unless the special circumstances of his/her business or occupation requires Company to contact at a different time.
  9. Borrower’s requests to avoid calls at a particular time or at a particular place would be honoured as far as possible.
  10. The Company will not mislead the borrower about the extent of the debt or the consequences of non- repayment.
  11. The Company will not publish the name of the borrowers.
  12. Time and number of calls and contents of conversation would be documented.
  13. All assistance should be given to resolve disputes or differences in a mutually acceptable and orderly manner.
  14. During visits to customer’s place for dues collection, decency and decorum shall be maintained.
  15. The board approved collections policy of the Company shall be adhered in the collection process.


  1. The Company will refrain from interference in the affairs of the borrower except for the purposes provided in the terms and conditions of the loan agreement (unless new information, not earlier disclosed by the borrower, has come to the notice of the Company).
  2. The Company will be accountable for inappropriate behaviour by its employees or employees of the outsourced agency and shall provide timely grievance redressal.
  3. In the matter of recovery of loans, the Company will not resort to undue harassment viz. persistently bothering the borrowers at odd hours, use of muscle power for recovery of loans, etc. To avoid rude behavior from the staff of the Company, the Company shall ensure that the staff are adequately trained to deal with the customers in an appropriate manner.

The Company may not reveal transaction details of the borrowers to any other persons except under the following circumstances:

  • The information is required to be disclosed by any applicable law, any direction, request or requirement of Government authority.
  • The information is required by the auditor, professional advisors, agents or any third-party service providers of the lenders who are under duty of confidentiality.
  • The information is required by any person with which the lender may enter into any transfer, assignment, participation or other agreements.
  • If the information is required by any credit information bureau.
  1. In case of loans sourced through digital lending platforms, the Company shall ensure the following

– Names of digital lending platforms owned and managed by the Company that are engaged in sourcing loans shall be disclosed on the website of the Company;

– Immediately after sanction but before execution of the loan agreement, the sanction letter shall be issued to the borrower on the letter head of the Company;

– The Company shall take steps to create awareness about its grievance redressal mechanism.


  1. A grievance redressal mechanism within the organization have been set up to resolve disputes arising in this regard. This mechanism will ensure that all the disputes arising out of the decisions of the Company’s functionaries are heard and disposed of at least at the next higher level. The details of grievance redressal policy and grievance redressal officer is available on the Company website and the link of the same shall be sent to the borrowers over an email.
  2. There will be a periodical review of the compliance of the Fair Practices Code and the functioning of the grievance’s redressal mechanism at various levels of management.
  3. If the complaint / dispute is not redressed within a period of one month, the customer may appeal to the NBFC Ombudsman online through the portal (https://cms.rbi.org.in) or submit through electronic or physical mode.
  4. For more information, please refer to the Grievance Redressal Policy.


  1. The Board of Directors has adopted an interest rate model for determining the rate of interest to be charged on loans and advances, processing and other charges taking into account relevant factors such as, cost of funds, margin and risk premium, etc. The rate of interest and the approach for gradations of risk and rationale for charging different rate of interest to different categories of borrowers (if any) shall be as per the Interest Rate Policy.
  2. The Company provided to the Borrower annualized rates so that the borrower is aware of the exact rates that would be charged to the account.


  1. This FPC is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 and is an electronic record in terms of the Information Technology Act, 2000 and rules there under in force, and the provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000 from time to time. This electronic record is generated by a computer system and does not require any physical or digital signatures.

You may print a copy of this FPC for your records.